General Manager Marketing
Highnoon Laboratories Ltd., Lahore
- Professional Experience:
- My last assignment was as General Manager Marketing
- Highnoon Laboratories, Lahore , Pakistan
- Between 1989 to 1992
- Before that I have worked for multinational companies like M/s. Hoechst Pakistan Ltd.,
- M/s. Bayer Pakistan Ltd., Merrel Dow (promoted their product range with a local agent as Marketing Manager )
- Introduced two multinational companies namely Lundbeck, a Danish company specialized in psychotropic medicines and Recordati, an Italian company, in Pakistan with great success.
- - Successfully crafted and executed marketing strategies that contributed to the company's growth and profitability.
- - Lundbeck was introduced by me and when I left Lundbeck it was already number one in psychotropic segment.
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