Product Marketing Specialist

Merkle Science

1. • Developed and executed a comprehensive go-to-market plan for new products, resulting in a 30% increase in sales within the first quarter.
2. • Implemented an SEO strategy that led to a 330% increase in website impressions YoY, a 25% improvement in click-through rates, and a 10-point ranking boost on search engine results pages.
3. • Created and delivered sales enablement materials to the sales team, resulting in a 40% decrease in onboarding time for new employees and a 50% increase in revenue generated from upselling existing clients.
4. • Designed & executed cohesive content strategies across all social media platforms to target optimal audience segments, raising engagement levels by 43%.
5. • Drafted and published educational blogs on crypto compliance, increasing lead conversion rate by 28%.

Content Marketer - Product (Web3)

Blockwiz

1. • Team Management: Managed a team of 6 people, ensuring timely deliverables and client satisfaction of more than 75% QoQ.
2. • Strategic Marketing Implementation: Enhanced brand recognition by 30% and expanded audience engagement through comprehensive marketing plan execution.
3. • Diverse Content Curation: Boosted website traffic by 25% and improved brand storytelling via curated, engaging multi format content.
4. • Targeted Campaign Execution: Achieved a measurable ROI with a 20% increase in conversion rates and strengthened brand visibility through effective multi-channel marketing campaigns.
5. • Efficient Content Distribution Management: Improved content visibility across diverse platforms and publications, optimizing reach by 50%.
6. • Insightful Reporting and Strategy Optimization: Optimized marketing strategies based on data-driven insights, resulting in a 15% overall performance enhancement.

Content Marketer

Trivial Chapter

1. • Curated 80+ SEO optimized content pieces, increasing organic traffic milestone of 30% MoM & driving 3X more leads passing website goals by 120%.
2. • Produced diverse content in the form of blogs & newsletters; secured first page rankings of 40 target keywords, resulting in 25% conversion rate.
3. • Directed off-page SEO efforts leveraging social media & influencers to attract 100K unique visitors.
4. • Employed usage of advanced analytics tools such as Marketmuse, SEMrush and Ahrefs to monitor
5. operational success; allowing for team to optimize campaigns & achieved a 40% increase in overall CTR.

Delhi University

Journalism