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Gabriel Figueroa

Marketing manager

8+ yearsEnsenada, B.C., México
About Gabriel Figueroa
Marketing manager
Experience level
Senior-level8+ yrs
Hourly rate
Open to
PerformanceConducting market researchSocial mediaMarketing strategyTraditional & digital marketingResearchSocial Media MarketingBusiness planning



Bachelor's DegreeClass of 2022

Anahuac University

Marketing Hospitality Services

Associate DegreeClass of 2022


Digital Marketing

Master's DegreeClass of 2020


Banking and Financial Markets

OtherClass of 2010

Digital Marketing Director


full time2/2018 - 3/2019
  1. Achievements. Optimization of the Sales Model and Digital Marketing. Management within Call Center to make real contacts with the generated leads in real time and closing the sale online. Discount of credits via payroll - 28% growth - Social media strategy to generate qualified leads. 40% of lead conversion Activities. Define and implement the company's annual marketing plan, as well as the performance strategy of each agency account. Management of telemarketing campaigns, CC and SMS. In charge of 15 accounts of the financial and insurance, tourism and automotive industries, managing an advertising budget of $ 500 thousand MXN per month

Business Intelligence Manager


full time5/2012 - 9/2016
  1. Achievements. Consecutively meet the goal from 2012 to 2016 to represent 30% of the company's annual sales with a sustained average growth of 160% I implemented a retention and recovery program, retaining 35% of clients. I developed the Digital customer service channel for Consubanco and Consupago. Successful implementation of SAP CRM Module I developed the and loyalty program in order to generate buybacks. Activities. Design the operation of telemarketing, CC and sales through digital channels with multichannel strategies, including SMS, email and direct mail. Monthly budget of $600 thousand MXN for advertising services.

Digital Marketing Manager

ES Creativo

full time8/2020 - 2/2023
  1. Achievements. Regional positioning strategy (MX and US) of brand and lead generation in Social Media / Digital channels for Avittat. Digital strategy for CEVIT of CETYS University with a focus on interaction, lead generation at a national level with focus on wine regions through Social Media. Activities. Create comprehensive marketing strategies with a digital focus and execution in traditional or digital. Control of Branding campaigns and performance marketing. Advertising budget of $ 100 thousand MXN per month.
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