Elif Dogan

Marketing manager

Dynamic professional with a track record in driving Partnership Management, Loyalty, Digitalization and Revenue Growth at FMCG & Telco. Demonstrated expertise in streamlining onboarding processes, managing partner performance, and launching incentive programs to accelerate growth. Skilled in synthesizing complex information to drive strategic decision-making and experienced in working in untapped and emerging markets. A proven leader committed to adhering to corporate standards and driving digitization efforts to enhance efficiency.

Achievements:
• Spearheaded the creation of a new Loyalty Management Program at Virgin Mobile
• Led end to end 'THE ENTERTAINER' partnership and go-to-market strategy to grow business at Virgin Mobile
• Refreshed all channel communications content for e-mail, SMS, push notification and WhatsApp (+800 new comms) at Virgin Mobile
• Directed TRAX (Retail AI Software) integration at Beiersdorf, for 20 markets.
• Led the digital transformation of a specialized customer support channel into a profitable sales platform, implementing sales training and incentive programs for a team of 15 agents for Vodafone.
• Conceived and executed the "Spin the Wheel" gamification project, driving in app traffic and boosting customer digitalization and loyalty at Vodafone.