Daria Baranova

Marketing manager

All my professional experience is closely related to Marketing and Advertising. I started working as a Social Media Manager in international summer camps, being responsible for communication strategies, content creation and social networks management. During my college years I had the opportunity to work in public relations, carrying out the organization of various events, making decisions in their planning and in the recruitment of staff. 

However, I am convinced that I found my true passion when I started working as a Junior Project Manager at the advertising agency RUCOM in Moscow. That's where I learned to manage digital projects, develop brand strategy and positioning. The only thing I missed in this position was the creative component, so I decided to continue my education and do the Master in Advertising Communication at UC3M (Madrid, Spain).

After receiving my Master Degree I started working in Digital Advertising Company Pinkstone in Madrid, where I was able to develop marketing strategies, do the keyword research, create advertising campaigns in different platforms (IG, FB, Google, TikTok, Mailchimp), do the budget, the KPI reports, write copy and supervise the interns. Few month after I got a job offer from the Mexican company Industrias Certanium and I became a Marketing Coordinator. From this past year I’ve learned a lot about hoe to be a good leader, how to manage a team of 5 and how to make the business grow thanks to marketing. 

So, I believe that I am capable of something bigger, something that I would be proud of, and to pursue my professional ambitions and get growing.