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OpenAI unveils Sora: Text-to-video AI system!
OpenAI teased a new artificial intelligence system that can create realistic-looking videos based on text prompts from users, making it the latest AI company to embrace generative video technology.
The AI system, called Sora, can quickly create videos up to a minute long that represent “complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background.
The tool will initially be made available to “a limited number of creators,” OpenAI Chief Executive Officer Sam Altman wrote in a post on X. OpenAI is also granting access to a team of experts tasked with assessing Sora’s safety before incorporating it into the company’s products.
Meta Platforms Inc., Alphabet Inc.’s Google and Runway AI have previously built text-to-video generators. While this technology could speed up the creative process, it also could add to concerns about AI upending the livelihoods of artists and spreading misinformation, particularly in a pivotal election year.
As part of its preparations for rolling out the product, OpenAI said it’s building tools to help detect when a video was generated by Sora. But AI companies have previously struggled to create foolproof AI detection systems. Last year, OpenAI shelved a classifier that had been intended to detect AI-generated writing, citing its “low rate of accuracy.”
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e development of Sora by OpenAI is both impressive and concerning. While the technology has the potential to revolutionize the creative process, it also raises ethical questions about the impact on artists and the spread of misinformation. It is crucial that safeguards are put in place to detect AI-generated content and ensure transparency. As AI continues to advance, it is important to balance innovation with responsibility to protect against potential negative consequences.
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