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Augmented Reality (AR) Defined, With Examples and and advantage!
đź“ŚWhat Is Augmented Reality (AR)?
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.
Retailers and other companies  uses augmented reality to promote products or services, launch novel marketing campaigns, and collect unique user data.Unlike virtual reality, which creates its own cyber environment, augmented reality adds to the existing world as it is.
âś…Examples of Augmented Reality!
Some early adopters in the retail sector have developed AR technologies designed to enhance the consumer shopping experience. Augmented reality has been incorporated into store catalog apps, which allows consumers to visualize what different products would look like in different environments. For example, when buying furniture, shoppers point the camera to the appropriate room and the product will appear in the foreground.
Augmented reality’s benefits can also extend to the healthcare sector, where it can play a much bigger role. AR apps enable users to see highly detailed, 3D images of different body systems when they hover their mobile device over a target image. This use of AR has become a powerful learning tool for training medical professionals.
âś…Augmented Reality vs. Virtual Reality!
Augmented reality and virtual reality are often confused, so let’s clarify. Augmented reality uses the existing real-world environment and puts virtual information—or even a virtual world—on top of it to enhance the experience. For example, think of Pokémon Go, where users are searching in their real-life neighborhoods for animated characters that pop up on their phone or tablet. In the NFL, broadcasters use AR technology to better analyze plays.
In contrast, virtual reality immerses users into an entirely different environment, typically a virtual one created and rendered by computers. For example, virtual reality users may be immersed in an animated scene or a digital environment. Virtual reality can also be used to photograph an actual local location and embed it in a VR app. Through a virtual reality headset, someone can walk around Italy as if they were actually there.
âś… Advantages of Augmented Reality!
Augmented reality is an interactive experience in which a real world environment is enhanced with computer-generated visual elements, sounds, and other stimuli. It can provide a user with a heightened, more immersive experience than they would experience otherwise that adds to the user's enjoyment or understanding. From a commercial perspective, augmented reality can increase brand awareness and boost sales.
âś…Conclusion!
Augmented reality is a technology that overlays a real world environment with a computer-generated one, enhancing the user's experience and shifting their perspective. It can be used in everything from gaming and design to shopping and education. It is a form of mixed reality, combining the real world with digital visual elements, as opposed to virtual reality, which is entirely digital.
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