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About the job
- Lead, mentor, and grow our marketing, communications, ecosystem, and partnerships teams, coordinating their activities across our key audiences and stakeholders.
- Leverage data and user insights, and think strategically to develop and refine Subspace’s brand positioning while operationalizing and ensuring consistent execution of the marketing message.
- Lead execution of our existing marketing plan regarding the upcoming launch of the Subspace Network, while driving growth and adoption for our key end-user use-cases at the intersection of AI and Web3.
- Create, plan and execute eye-opening and thought-provoking go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns.
- Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and inform decision-making.
- Oversee and coordinate communications across all marketing channels, ensuring that relevant and meaningful content is generated and distributed on a regular basis to engage and educate our target audiences.
- Coordinate efforts to foster community growth amongst storage farmers and compute operators, maintaining a robust supply side of our network.
- Explore and establish key partnerships that will ensure the development of a healthy ecosystem across the Subspace Network.
- Work directly with our product and engineering teams to coordinate and run marketing experiments as new products and services are released.
- Collaborate closely with these teams to integrate marketing into product development.
- Ensure that all marketing efforts closely align with overall token economics and crypto-economic incentive mechanisms, contributing to the growth of the Subspace Network.
- Establishing and nurture key relationships with media, podcasters, influencers and industry analysts to to secure coverage and increase visibility of Subspace and our spokespeople.
- Work closely with designers, animators and illustrators to deepen and spread the visual identity of subspace.
- Oversee and update the content of the Subspace website to constantly be relevant and move with the market.
- Support the project in industry events, conferences, and networking opportunities to build brand awareness, and identify partnerships.
- Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.
- A proven track record of at least five years in progressively senior marketing roles, with experience managing teams, communities, and product launches.
- A minimum of three years Web3 Industry experience alongside a passion for decentralized, peer-to-peer systems.
- Prior experience at an early stage technology startup, ideally as an early hire or founding team member, also ideally in the FinTech, RegTech, or Crypto industries.
- Creative thinker with a proven track record of implementing innovative marketing campaigns and initiatives, coupled with exceptional communication skills for conveying complex concepts to various audiences.
- A hands-on multitasker who thrives on taking end-to-end ownership of tasks, willing to personally roll up their sleeves to execute and get the job done.
- Ability to effectively collaborate with cross-functional teams, using strong analytical skills to employ data-driven insights in marketing decision-making.
- Previous experience in the AI/ML industry, or a personal interest and solid understanding of the emerging market landscape across AI and Web3.
What We Offer
- The ability to work from anywhere in the world
- A competitive salary with generous equity and token grants
- Medical, dental, and vision insurance (US-based only)
- A unique opportunity to shape the future of the internet
- Team off-sites in various locations around the globe
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